Ah, I see #Tumblr (#Automattic) has decided to introduce a feature that no one wants/reduce the viability of a feature that's been baked in for over a decade.
Actual Tumblr users are less than pleased.
I feel like each owner of Tumblr fails to understand what its user base wants. I certainly can't see how the latest move will help them gain paying subscribers or more advertisers.
Certainly the change destroys social proof on the platform.
https://www.tumblr.com/dakt37/811259322114916352/tumblr-help-center

Tumblr
Reblog by @dakt37 · 1 link💬 6935 🔁 37470 ❤️ 22393 · Tumblr Help Center · Tumblr has explicitly said in the past that they do not look at comments on their updates posts. You have to PUT IN A SUPPORT TICKET AND SELECT FEED…