"Today, to get bodies into stores, the shopping experience must be theatrical, Instagrammable, gamified."
But it was ever thus...

The New Yorker
How Zac Posen Went from Making Ball Gowns to Remaking the GapThe fashion designer was brought on as Gap Inc.’s creative director to help restore the company’s cultural relevance. Has the Gapaissance arrived? Rachel Syme reports.