Arbo
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Arbo

@arbovm@mastodon.social

Co-founder & CEO @ fluado.com

November 27, 2025

Today I got reminded about a CDN image optimisation system I envisioned at SoundCloud (but did not build).
It's what providers like Cloudinary do these days, I should have made money from that!! 😆

I coined it HocusPocus. I felt very clever, for two reasons:
- A nod to ImageMagick, to stay in the "magic vocabulary"
- A nod to french band Hocus Pocus. If you are into jazzy hiphop give it a shot.

Reminds me why I always enjoyed working with

, we'd just pick up what needs to be done :)

Such a helpful prompt:

"explain ... in the context of ... to me in 3 steps:
1) high level
2) specifics
3) nitty gritty details"

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