«The 49MB Web Page» is a great summary of all that's wrong with much of the web along explanations of how we ended up there due to commercial ad incentives.

thatshubham.com
The 49MB Web PageA look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.
I wonder if that has anything to do with search engines being broken and companies no longer optimizing their websites for Google. Many sure weren't doing it for their users.