The white wellness ecosystem, fostering family-friendly ‘white wellbeing’
The Normalisation of the Far-Right

"White nationalism, or any other supremacist or ethno-nationalist movement, usually harkens back to some romanticised idea of the past. The past when [white people] 'had power'. The past when the community 'was pure'. The past, when everything was good."

"Built into that is usually the idea of a romanticisation of more traditional ways of doing things, of escaping from modern society, which is usually described in these communities as degenerate … as unwholesome. So the purity, the return-to-nature found in the wellness movement has an inherent appeal to many groups [including] white nationalists."

"....The wellness industry and white nationalism have a common thread of 'purity' and cleanliness. 'We want to focus on having picnics and outdoor meetings and public events that you can bring your family to, where we see our healthy white children running around and being happy, and other people will look at us and see how great and friendly and family oriented and not scary [we are], and not wearing hoods and not sporting swastikas.'""

"Wellness does play into that, in part, because if you're walling yourself off from the rest of the world, you do need your organic coffee and your bar of soap and your hair tonic and whatnot. And these businesses help to create an economic base."

How white nationalists infiltrated the wellness industry >>
https://www.abc.net.au/news/2025-05-22/white-nationalists-using-wellness-industry-to-spread-racism/105314926

Soap to supremacy: The rise of white wellness >>
https://www.aljazeera.com/features/longform/2025/2/2/how-white-nationalists-infiltrated-the-wellness-movement
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